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Old 03-20-2006, 03:06 PM   · #1
lasvegas
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Help me make a slogan/job title

Here is what I am doing for companies: domain name research, seo, web design, marketing, fresh ideas to imporve their business (usually web related) teaching them how the web can make their business better.

What would be a good slogan or job title?

I came up with: "practical web intelligence" as the slogan; not sure if I like that or not.

any other ideas?

If I use your slogan I will send you a free gift! ($10 paypal)


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Old 03-21-2006, 03:00 PM   · #2
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Old 03-21-2006, 09:45 PM   · #3
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Old 03-21-2006, 10:56 PM   · #4
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I think "practical web intelligence" sounds a bit too intelligent for a slogan.

For effective marketing you need something a bit more simple sounding.

Here is what I have:

practical intelligence = Street Smart

- Street Smart Design
- Street Smart Web Design
- Street Smart Solutions
- Street Smart Web Solutions
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Old 03-22-2006, 01:37 AM   · #5
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Pete
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I would use all of these, have various cards printed depending on who you are meeting with....maybe even let them choose which card they want you to give them.....after all you are offering custom web solutions.

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Old 03-22-2006, 01:16 PM   · #6
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Originally Posted by createmx
I think "practical web intelligence" sounds a bit too intelligent for a slogan.



Ha, too intelligent? thats funny!

Originally Posted by niceguy
Pete
Web Wizard



another good laugh!, "hello, I am the web wizzard" lol

thanks for the ideas guys... been thinking about the street smart angle, sounds fresh.

Keep em coming if anyone else has any ideas.
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Old 03-22-2006, 09:52 PM   · #7
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I would suggest something that targets your potential customer better... "Street Smart" doesn't sing to me as a business owner. A vulnerable Business Owner might feel more comfortable and protected with a more savvy name/campaign.

Perception is everything.

Look at DMediaWest.com

This site shows maturity and thought. Insight and design are implied. Intelligence and youth without adolescence. It's a difficult balance but attainable.

The slogan is non-descriptive but yet says exactly what the buyer is looking for.

You slogan doesn't have to be fancy or artsy or brilliant... as much as it needs to STICK to your visitor and convey the message you want them to take away.

Looking at your initial post, what I see is that you are offering a "web branding" service. You research and aquire the name, design, market and offer SEO services. This is Branding.

You are dealing with companies that, for the most part, may have other forms of marketing... known as MEDIA

You now you're branding media on the Internet...

Here's one for you... sophisticated yet subtle, has a nice ring, can still be youthful and creative while being mature and reliable...

Drum roll...

"Inter-Media Branding"
Slogan: Simple Solutions for a Technical World
Tag Line: The future of Digital Media Branding Solutions
InterMediaBranding.com

Another suggestion....
Digital Media
Slogan: Kinetic Energy
Tag Line: Digital Media gives you Kinetic Energy
DMKE.com

All I ask is 10% of the profits for my consulting fees

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Last edited by GoPC : 03-23-2006 at 01:16 AM.
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Old 03-23-2006, 12:25 AM   · #8
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Was it really necessary to put down someone else’s slogan? I mean really?

If you have seen The Apprentice then you will know what street smart is.
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Last edited by createmx : 03-24-2006 at 06:39 PM.
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Old 03-23-2006, 01:14 AM   · #9
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I didn't mean to put it down... that wasn't my point. It was that "Street Smar" might, MIGHT paint a completely different picture to the perspective buyer than you might think, and a sale is not something easily wasted.

John Travolta in Grease was "Street Smart" while John Travolta in Swordfish is "wise". That's a better analogy.

I've owned several businesses and one thing that is clear is "client perception" is very fragile. Earning big dollars is not left to chance, it's by design.

I was using ubsurdity to emphasis I possibility... I thought the sarcasm would have been more obvious. I apologize. Sincerely.

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Old 03-23-2006, 03:34 PM   · #10
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Nice write up gopc, thanks for your points.

Here is another angle:

I looked up the meaning of webmaster, and the meaning is "A person whose occupation is designing, developing, marketing, or maintaining websites."

It's just such a "dorky" word, looking for something more 2006. I am currently using web administrator, but I don't like it.

So if a company was going to be a "webmaster" for a small businesses, what slogan could it use to describe their services...
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Old 03-23-2006, 04:04 PM   · #11
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I also think that is a misnomer... A webmaster these days is NOT a marketing person... just a glorified IT guy. Not that there is anything WRONG with that.

But the point is, it is usually the Marketing Department that dictates to the Webmaster (that guy in the small office in the basement with no windows) what to put on the website. Webmaster is LOW end in terms of decision making capability or marketing prowess.

You'd be better off (but still in the "dorky" department) to say Marketing Master than webmaster.

Stay away from the generic terms and you'll set your company ABOVE the rest, not equal to them.

Again, I don't see you pitching a company to be their "webmaster"... I see you being a media solution. Once you get them set up and running, then you hand the keys over to them to manage. Or am I missing your overall business plan here?

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Old 03-24-2006, 06:46 PM   · #12
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Old 03-24-2006, 06:52 PM   · #13
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Old 03-27-2006, 01:52 PM   · #14
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Here is a link to something interesting regarding this post: http://www.sitepoint.com/blogs/2006...a-web-designer/

Exactly why I want to "step away" from being called a web designer.
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Old 03-27-2006, 01:53 PM   · #15
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