Besides domain name registration and web hosting we offer several other products where you can set your own prices (you buy at wholesale rates).
Best of all - does not require up front deposits for domain name registrations unlike may other reseller solutions. Its cheaper than the original WWD reseller account.
Price example for a .com registration if you:
Set a sales price of 9.99$/yr you get 2.15$
Any similar registrar w/o any fees could be DataTide.com, but they are less flexible, and offer not so much different services.
But I dont think that 85USD/year is a "high upfront cost" with TargetDomain.com.
Take in concideration, that you get a name at 6.75$ retail rate (or less) and a 100% automated turnkey website, and all functionality and especially CC billing and support is managed for you (Risk free).
Looking at other registrars, you may not have to pay the yearly fee, but you have to do a conciderable upfont deposit for domain registration and other services.
PS:
It is really not much you have to sell to get a ROI of your yearly 85$ fee.
(E.g. 40 one year domain registrations at a sales price 9.99$ each)
Domain Name Registration 
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