From a Verisign report to REGISTRARS GOOD READ THANKS to Elequa for IMMING me this link
.tv - The New Face of the Internet
As the Internet continues to evolve from a text-based medium to one of multimedia, companies in all industries are offering video on their websites, and using .tv domain names to market and promote that fact. The early adopters of the .tv brand were television broadcasters such as Turner Network Television, Viva Television and NBC Los Angeles, who used the domains for the literal meaning of “tv”as television. However, over the past few years, companies and individuals all over the world have used .tv domain names to identify themselves with a video-based, rich-media experience, regardless of any association with the television industry. A few good examples are Farm TV; offering streaming video of farm properties and other real estate for sale, H2O TV; offering underwater video and online programs, and CVTV; an online service producing video resumes. The .tv domain provides different meanings for different users, and all of them relate to one common theme; video and rich media.
Now that broadband access has become commonplace, end-users are spending more time on Web sites seeking out rich content. Web site and portal owners are using video and rich content in the hopes that users stay on Web sites longer to generate advertising revenue. The .tv TLD is the address that is home to Web sites that are leading the convergence of the Internet, television and cable through services that put the control of content in the hands of the user/viewer. In addition, the two letter phrase ”tv” means the same thing in every country, in every language. The registrants understand the importance of these factors and are registering .tv domain names in increasing numbers worldwide. In addition, they are using them; 70% of .tv domain names are associated with a Web site, which means the .tv registrant is likely to use value added services.
Registrars can increase their revenues by adding .tv to their purchase flows as well as offering special promotions. Many registrants may not know about the value of a .tv domain name so Registrars have the opportunity to inform and sell this valuable TLD. With the Marketing Funds Program for .tv currently running, there is no better time to promote .tv registrations.
Recent Articles:
Web sites act more like TV to keep users ‘tuned in’
http://www.verisign.com/Resources/N...4.html#01000005
Look for it probably to show up the end of November from what I have seen AMCY there is no back order service THANKFULLY, or the idiots that bid up .com will start to ruin .tv IMO
