Actually, .tv is often used for media rich sister sites to .coms. They in no way have to be a tv program or have to do with television/Tuvalu to "work" with the ext. although the aforementioned certainly fit the bill nicely. Many people just don't seem to get this fact. More recently and trending, companies that want to display presentations/video/flash/generally a ton of media will use .tv as the preferred ext. so as to not cram or clutter the .com version. Take the example painkillers.tv. Is it so hard to imagine a compilation of streaming anti-drug commercial focused on painkillers coupled with chat/links to addiction specialists/support groups? Breaking the mind set that .tv can only be used for television models and programs or for the isle of Tuvalu(yea right) is on the way. JMHO of course.