Congrats on your sale of helio.
I agree with your comment about holding onto .TV names. I think that the .TV fire is only just starting to get hot and premium .TV names will be worth much more in 1-2 years than they are worth today. We need to give the medium to big players like MS time to develop their .TV names (and I'm sure that they'll develop Microsoft.TV, as they have already demonstrated that they are willing to dump huge sums of cash to support their quest to dominate everyone's living room.)
I personaly like Joy.TV a lot, so I registered the name all the way to 2014; adds value to the name and that's basically how long I'm willing to wait for the right buyer.
AmCy