How did you decide about doing this festival? 10 days won't get you very far, even if you had the money in your hand today.
No raining on your parade, but it's something to think about. I would reschedule and look up more information, before getting to far into this.
Tip #2, get a more professional name for people to send advertisment requests too (not
cheesymackdaddy@sbcglobal.net 
)