exsedo

Sorry can't give you a link but I will provide some domains.

2) Jewel .com - hits 839

10) Leisure .com - hits 68

25) theatertickets .com - hits 10


(The figures are for hits. This includes type in, backlink and search engine traffic)

From Sedo's top 30 traffic list June/July 09.

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mjbenterprises

That SEDO top 30 traffic list is the myth... I have 15 domains that have more monthly hits than Leisure.com, and over 100 that have more than theatertickets.com, and none of mine are on that traffic list.. I think you have to be a "SEDO insider" to be on that "high traffic " list...

exsedo

Should have said in original post. These are daily hits.

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evirtual1

here's the link to copiers.canon .......it's everywhere lately , it's their new address , pretty cool eh

'yeah i heard about it on the news'

....... people soon learnt to type in google.com or yahoo.jp .....yahoo is more popular than google in japan

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Jaco

Type ins are a symptom of a great name- and they do contribute an insignificant bit to value, as far as a somewhat durable stream of filtered traffic- but their ability to generate actual revenue is well, well, WELL shy of being any sort of reasonable earnings multiple, given the sorts of prices people ask for .com names that generate them. Type-ins are always present in great .com names, but the 'value' a generic .com name has is as a marketing tool; the ability to singularly define an entire industry with one fell swoop and the desire of multiple parties to own that marketing tool, even though there can be only one.

Also, I think n00bs hugely overestimate the volume of 'type ins' good .com's get, largely because they don't own any names like that and can't reference the stats for themselves.

Lastly, they are decreasing, not increasing.

[polemics]

Very few people do that anymore. Type-ins were actually a LOT bigger years ago than they are today, for that very reason. Today, they go to Google.com and type in "copiers".

"Domainers" had a chance to completely define the world- in a big way- but they were lazy and settled for nickles and pennies over $5's and $10's. The public has been consistently and reliably let down by direct navigation- typing in whatever.com and arriving on a meaningless landing page- during a time when everyone's consumer-instincts on this strange, new internet thing were being developed and at a time when it was most essential to deliver what they wanted.

If the best web properties had been developed and over the past decade- meaning direct navigators had a high percentage of success in finding relevant content when tacking .com onto the end of whatever keyword or phrase they were looking for- then browsing patterns, which were fresh and green as a newly sprouted bamboo chute, over the past 10 years- very well may have shaped in such a way that direct navigation became relevant... If people knew they could type in wedding.com and get something approaching the most relevant website for wedding stuff... or AustinRealEstate.com, and get a website that would allow them to shop inventory. Instead, they get this or this.
????: NamePros.com http://www.namepros.com/showthread.php?t=645870

The people who 'got it' early on domains were given keys to giant storefronts lined up with a seemingly endless stream of eager customers with their wallets open, but developing a salable inventory took too much "work" for this fortunate but lazy group, so they settled for setting up a Kool Aid stand in the parking lot, and being content when occasionally, one of the disappointed people- there hoping to spend their money- clicked through and bought a cup for a quarter. Over time, people have stopped blindly going to those empty stores and now, rely on other methods to determine where they spend their money. Yes, unproductive 'domaining' has had a consequence unto itself. It torpedoed a mind-boggling type of potential for premium .com owners.
????: NamePros.com http://www.namepros.com/showthread.php?t=645870

As such, what you have left in direct navigation is curiosity navigators (Gee... I wonder what's on lulz.com?) with the occasional sincere consumer- and even though there's no way to definitively prove it, if there were, I'd bet that in the year 2010, the IQ of any given first time direct navigator was lower than that of someone who arrived at the same destination via a keyword query in a search engine.

We've had type in names that have made more with 'clicks' that they made when the traffic was leased to the most relevant end-using party on a sales commission basis... the very same guy who was paying for the 'clicks' via google- when given the very same traffic directly rather than through the Google intermediary- couldn't get it to make money.

[/polemics]

evirtual1

in australia we go to google if we dont know the exact address .......we dont type in .com , if we were doing direct navigation it would be .com.au , most people will type in their cctld before .com these days for the simple fact you will find a .....'local company' which is peace of mind for easier business , phonecalls , deliveries , etc

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fm1234

posted by exsedo:
Why? How? I keep trying to visualise how this will come about but apparently lack the imagination.


Frank

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Desperate move by Canon? Just improve your camera already!

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DubDubDubDot

You can do a lot with 10 hits a month?

mjbenterprises

I have had 10-20 type in hits per month become 1000-2000/mo with development....type in hits on a PARKED PAGE can be pure gold....One needs to remember that on a parked page, there are no return visitors, no interest by the viewer, it's not even a real site, so if you are still getting daily hits on that page, IMO, you have a keeper....To me, targeted traffic is pure gold, and type ins are about as targeted as you can get....

And once you have increased the daily/monthly hits, a meaningful sale is MUCH more likely....

exsedo

Well, supposing you want to buy a playstation. You type playstation into the google search box and what comes up ? A full page of .sony websites

You want to buy a nintendo wii and same thing, a stack of .nintendo websites.
With the authority google will give to these top brands, where will gamesconsole .com rank when the major brands hammer all the keywords ? I can even imagine them leasing subdomains to marketing partners which could damage affiliate marketing.
Bear in mind that type in traffic is on the decline, parked domains are under increasing peril if they contain Tms or are typo's of trademarks. If this catches on, who will we sell domains to ?
Not the companies who have their own extension. It would narrow everyones options considerably.

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fm1234

I don't know exsedo ... consumers who want to buy a Playstation don't go to the Sony site, do they?

A few issues with the notion that manufacturers could somehow crowd out "unofficial" information about their products:

1) Consumers not shopping by brand. I thought about it and couldn't come up with anything, so I asked my wife and she says that aside from specific toys we've bought from time to time, a Blackberry and a Mac Mini there is nothing in our entire house that we bought knowing in advance what we were going to buy. ie. I have an Ibanez acoustic guitar, but when I bought it I spent an evening at Musician's Friend comparing various models from various manufacturers in the general price range I was looking to spend. I don't think I've ever been to the Ibanez website despite having owned the guitar for a few years now. I can only assume it's Ibanez.com but wouldn't know that for sure without looking for it.

I think that search data for general products vs. specific brand/model names tends to support the point here.
????: NamePros.com http://www.namepros.com/showthread.php?t=645870

2) If I was considering upgrading my guitar, the last place on earth I'd look for reviews and comparisons of competing guitars to the one I have would be at Ibanez.com I truly enjoy my guitar and from what I understand Ibanez is a top-notch company, but I just wouldn't trust them to give me unbiased info on competitors' products due to the obvious conflict of interest.

3) Google needs to serve content that matches the searchers' interests, not the searchees' (hence the existence of the SEO business.) If people in scenario 2) above cannot find objective information on products and services using Google, they'll go to the search engine, shopping portal or social site where they can find it.

3) Many manufacturers do not actually sell products from their websites. Having the SERPs clogged up with .whom pages would only piss off their distribution network, and would be something that would be disadvantageous not only to Google and searches, but to manufacturers and retailers. A lose-lose-lose-lose scenario. Google may be may have a lot of flaws, but one of them is not "staffed with idiots." They'd have to adjust algorithms so that the weight put on .whoms didn't skew the quality of results too badly.

4) AdSense/AdWords. If Google's front pages become one big experience in branding beholden to the .whoms what happens to the value of ad space on those pages?

5) Manufacturers already dominate the easy SERPs, but not nearly as much as they could. Pages on Sony.com and SonyStyle.com (the "Sony shop") occupy six positions (excluding ads, which add another three) on the first two pages of a Google search for the term sony vaio. Yet searches for sony vaio site:sony.com and sony vaio site:sonystyle.com produce more than 43,000 results. By any metric having that kind of coverage on G. is pretty well dominating the search results. How or why would Google actually add more weight to pages from these domains?


Frank

fm1234

Sorry, missed this point:
TM/typo domains are crap, and crapshoots to boot. Not losing any sleep over people losing out on them. Mind you, I own a couple myself; mainly legacy stuff I regged when I didn't know any better, or that came with parcels of domains that I bought. I see their potential as essentially nil, since the unpredictability of a UDRP can derail the best domain out of the blue.
????: NamePros.com http://www.namepros.com/showthread.php?t=645870


Frank

evirtual1

i don't think this is desperate at all , in fact to be the first one means to be talked about and that adds up to more hits to a new website , the first will reap the rewards , they have shown initiative

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Jaco

I'm going to parse down your post because you enumerated it yourself and you raise some interesting questions and a few 'interesting' counter points.

I have a Martin D28 acoustic guitar.
I can assure you that virtually 100% of internet connected Martin D28 owners have been to their website at least once... With that said, my laptop is a Toshiba and I've never been to their site. I have a beater Washburn acoustic and I can't recall ever having been to Washburns website.
A lot of it depends on the product and what sort of 'consumer intimacy' those sorts of products inspire.

Yeah, I could probably buy any given (Made In Asia And Branded With A Formerly-Glorious Manufacturers Name) Acoustic Guitar without caring much about that manufacturer or their website, but I couldn't buy a Martin like that.

I don't know what any of this means, but you seem to have raised an interesting point here, with how people consume and what sorts of information streams do they demand.

Everyone agrees that valid 'product reviews' aren't sourced from 'the source', but I do believe that a lot of review content is found via longtail search and nothing being proposed with custom TLDs would impact how review websites are delivered (and fwiw- as an aside to this conversation- be VERY careful with how much stock you put in "online reviews". Don't think companies aren't totally aware of every single consumer review source that's out there and knows about every single review that's written about their company. A web company I worked for a few years back actually had a standing contract with a corporation-that-shall-remain-unnamed to provide "positive" content that manipulated online reviews of their product. Ever since seeing how that sausage was made, I haven't been able to eat it. )

This is a bit tangential and inaccurate.
It's pretty much the case- right now- that the parent website of any given product is going to occupy the first spot of gserp. Google is already *very* good with hitting the bullseye. With the addition of vanity TLD's, it ensures that users of said TLDs have an in-house managed safety net for distribution of 'official' content. It also will likely to come to inspire a great deal of trust.
People *do* look at the domain name before clicking through- it's been shown that they're more likely to click on exactkeyword.com even if its ranked slightly lower, and you can bet that in time, "official" TLD's would come to inspire a substantial degree of consumer trust.

There wouldn't be much difference in SERP aside from what you see now- the only difference being, the top spot would be occupied by .sony, and everything beneath it would be occupied by everything else.

Review sites already do well in SERP and there's a reason for that, based on how the Pagerank concept works. The addition and usage of vanity TLD's won't simply make Page 1 of Google a mouthpiece for the 'official' company line- Tripadvisor, Wikipedia and Harmony Central reviews will all still be there on Page 1, too.

You're tilting at windmills here. None of these things will happen.

Therein lies the point. This last paragraph basically makes an argument against many of the hypotheticals you raised against the introduction of gTLDs.
????: NamePros.com http://www.namepros.com/showthread.php?t=645870

The difference being- I'm not a Sony partisan. I had no idea their main shop was "SonyStyle".
If I had to choose between clicking on shop.sony or sonystyle.com, I'm going with the former every time, and if you don't instantly understand why people will gravitate towards the "one and only" custom corporate TLD, then there's no explanation I can give that will make you understand.

As far as how consumers are likely to consume, you can always take the 'next step down' to argue why the 'step above' is going to fail. For example, you can argue that no one will shop at shop.sony because they might be able to find better prices with an e-tailer.

Of course, you could probably beat that e-tailer by just buying one from Wal Mart.

Course, you could bet Wal Mart by getting one used off ebay.

Course, you could beat ebay by buying a used one from Craigslist.

Course, you could beat Craigslist by finding a friend who had broken one, getting it from him for pocket change and fixing it yourself.

Course, why waste pocket change? You could just ride public transit all day and wait for someone to forget theirs on the seat next to them!

This is the sort of point-counterpoint-point-counterpoint hypothetical BS that only appeals to college professors and flaky leftists.

The appeal of gTLD's is actually quite simple. They allow the brand to control their official web presence, and they inspire trust. SERP will look largely the same as it does today, with the difference being that "official" TLD's will likely get a meaningful boost in rank and almost always wind up in the first slot. Yes, consumers will come to trust the 'official' TLDs, if they do see wide scale acceptance and use, however, none of this means that peoples IQs are going to suddenly lower 60 points and no one is going to be able to find a consumer review website, just because .sony gets the A spot in serp.

No one is going to abandon google because the "official" website gets the first slot. It almost always does already. The difference being, with the introduction of "official" custom TLD's, it will get the first slot every time,.

No, the introduction of custom TLD won't cause serp isn't going to look like:

Google is way too smart for that. It will look more like:

In short- about how it does now, save for the fact that there will be only one .customTLD and it will usually be ranked 1.

kukgle

Well I would reg trademark.canon and dropyour.canon

fm1234

@Long Duck Dong: Your deconstruction of my post is interesting, but fails to consider my points in the context in which they were made: not about whether or not .whoms will succeed or achieve SERP status, but whether or not they will have a seriously detrimental effect on non-.whom pages, as exsedo posited. There are simply too many factors working against them. It's not that I don't understand why someone would click on a .sony page if looking specifically for information about Sony products and services.

This is the concise version of what I was trying to say in response to exsedo's posts.


Frank

duodec

It will be interesting to see if Nissan goes after the .nissan tld; it might be a way to get out from under the ignominy of not having nissan dot com... I also wonder about other companies with very well known names who don't have the corresponding domain in .com (or other tlds).