Get your .canon (DOT CANON) - Page 2

evirtual1 · 03-21-2010, 06:32 PM

not every company can afford the cost associated with such an extension , plenty of room for .com and the others

Sparhawke · 03-21-2010, 06:45 PM

It is just impractical for them large companies to believe that we are all going to start typing in .canon or whatever in the vague hopes that they have got their act together, they have been shoving the .com down our throats for 15 years ever since Amazon and Ebay and we have only just gotten used to it as a society.

If you went onto the street and asked 100 random people who obviously have no clue about how to find companies they will at least have a vague idea it is something to do with a .com
????: NamePros.com http://www.namepros.com/domain-name-discussion/645870-get-your-canon-dot-canon.html

If you only have a handful of companies in the world that has the power to acquire such a thing people willstill assume it is a .com, regardless of what custom extension they have got.

This is nothing but a way of finally beating out the trademark squatters and telling the world that if you type .amazon into a search engine you will arrive at the official site, nothing more and it will not replace the vast majority of the web.

dtagr · 03-21-2010, 08:36 PM

Originally Posted by evirtual1

......printers.canon

Nowhere near as good as printers.com

which is a saleable and appreciating asset.

**Robin** · 03-21-2010, 08:59 PM

Must for cannon users only.

mrjohn · 03-21-2010, 09:33 PM

Originally Posted by dotker

what is the ICANN thinking now?

Same thing ICANN has always been thinking: ca-ching!

Remember, while not for profit, ICANN does an amazingly good job of assign incentive-based contract that make a mockery of their status.

As for .canon . . .

Can you even imagine the reaction of the average user the first time they see this crap in their inbox?

Also, lets be really honest here: what's the betting line on how long it takes someone in Russia to game this thing and use it as cover for spam? There are already Russian hackers setting up their own ISPs. What's TLD when you have, essentially, corporate backing?

Buyers still have left good .NET and .INFO domains out there. Except for a few thousand global brands and the inevitable attempts at registering .XXX by this roundabout method, there isn't going to be a vast rush to this.

evirtual1 · 03-21-2010, 11:02 PM

Originally Posted by dtagr

Nowhere near as good as printers.com

which is a saleable and appreciating asset.

that's what their aiming at friend .......like it or not , to them it's invaluable , also copiers.canon
????: NamePros.com http://www.namepros.com/showthread.php?t=645870

why the big shock , we all knew gtld's like this were coming

Ms Domainer · 03-22-2010, 03:43 AM

*

I suspect that corporate TLDs are going to change the face of domaining forever and will offer companies ironclad protection of their marks.

I am more concerned about the legality and ethics of generic TLDs (even when they are trademarks) because this gets into the issue of "ownership" of common words, especially in entire categories. For example, who should have the right to the TLD .apple? Apple computers? Apple Records? Brown's Apple Orchard? Apple Growers Association? Apple Car Dealer? The Apple Trademark Association? (For example, a consortium of Apple TM holders).

Companies, such as Verizon, were smart to brand themselves using "created" words. They will likely win approval of their TLD without any problem.

I think lawsuits re: generics are going to tie ICANN up in court for years, if not decades, as major corporations go after each other in the scramble for their TLDs.

I also see companies "rebranding" themselves with created words, which might provide some limited opportunity to domainers IF they nab made-up words BEFORE TMs and announcements are made public.

It could be a huge mess and money pit for ICANN if they must fend off angry lawsuits from deep-pocket corporations and persistent grassroots groups.

The Canon application may offer a window into what industry might expect for the near future in terms of lawsuits. According to Wikipedia, the word "canon" has six or seven different generic applications:

Canon - Wikipedia, the free encyclopedia
????: NamePros.com http://www.namepros.com/showthread.php?t=645870

Should be interesting to watch.

*

sdsinc · 03-22-2010, 06:51 AM

Canon.canon ? Kinda redundant.

bmugford · 03-22-2010, 10:04 AM

How many words really fit in .Canon? I don't really see the point.

It will probably just end up driving traffic to their .COM as most people will naturally type .COM at the end out of instinct.

I can see the point in a generic word extension like .Music, but even then it is not like there are millions of great keywords you would want in that extension.

I agree that many of those extensions will be locked up in legal challenges for years.

Brad

mjbenterprises · 03-22-2010, 10:14 AM

This will just strengthen .com domains, just as it has always done....

DNNinja · 03-22-2010, 10:27 AM

it doesn't make any sense but for Nick maybe ... you know that dude with Mariah.

Jaco · 03-22-2010, 10:29 AM

Originally Posted by bmugford

How many words really fit in .Canon?

It isn't about breaking open keyword streams, as is the cynical intent of every come-lately theme TLD.
????: NamePros.com http://www.namepros.com/showthread.php?t=645870

It's about taking whole possession of your most relevant marketing device- your website- in a very intimate way.

To companies like this (big, major corporations where things measured six figures or less are paid from petty cash), being able to define their web presence as drink.coke is worth the price of admission for a vanity TLD, whether they ultimately use it for other keyword strategies (contest.coke, buy.coke, etc) or not.

I ask every 'domainer' this question.
Imagine you are CEO of a Fortune 500 company in the business of manufacturing contract mechanical components. Lets say, your company is named Flozix, Inc. You already own Flozix.com and all relevant variants, both keyword and TLD.
An opportunity arises for you to become .flozix.

Your aircraft parts division would be aero.flozix
Cars and trucks: auto.flozix
Company info: info.flozix
Investor relations: investors.flozix
Vendors: vendors.flozix
Bidding and Procurement: contracts.flozix

Think that corporations wouldn't be interested in this?
Because I think anyone with an IQ above 10 knows the answer. The ultimate question is whether vanity TLDs will see wide scale adoption or not and what this might do to impact domain name values, how domains interplay with search engines, etc.

bmugford · 03-22-2010, 10:56 AM

Well, the short answer is I would take the .COM for branding.

It is well known and has credibility worldwide. There is no way I would replace a .COM with a .Whatever for branding.

Brad

Originally Posted by Dongsman

I ask every 'domainer' this question.
????: NamePros.com http://www.namepros.com/showthread.php?t=645870
Imagine you are CEO of a Fortune 500 company in the business of manufacturing contract mechanical components. Lets say, your company is named Flozix, Inc. You already own Flozix.com and all relevant variants, both keyword and TLD.
An opportunity arises for you to become .flozix.

Your aircraft parts division would be aero.flozix
Cars and trucks: auto.flozix
Company info: info.flozix
Investor relations: investors.flozix
Vendors: vendors.flozix
Bidding and Procurement: contracts.flozix

Jaco · 03-22-2010, 11:13 AM

I wouldn't.

As of now, .com is the paradigm.
Totally custom, vanity TLD's are the only chance of ever busting it and if adopted widely, it wouldn't surprise me one bit to see it happen.

No one is arguing the acceptance or 'consumer comprehension' of .com. That's inarguable. The question is; what happens to consumer consciousness when the TLD structure is no longer fixed in terms of theme TLD's created by ICANN, but busted wide open? When domains aren't a matter of keyword.com, but a matter of keyword.brand? The potential of this is bigbig. Sure, .com is accepted. Lots of things enjoyed massive contemporary acceptance, then faded into obscurity or had their relevance marginalized. We're talking about a medium that, for all intents and purposes, is less than 20 years old and still very, very green.
????: NamePros.com http://www.namepros.com/showthread.php?t=645870

No one will know who's right or who's wrong for a generation, but hopefully, we'll all be around to see the outcome. Either way, it will resolve in our lifetimes.

namewaiter · 03-22-2010, 02:01 PM

Originally Posted by frih

Must for cannon users only.

oops nice typo, lets see who gets .cannon

DubDubDubDot · 03-22-2010, 02:10 PM

Custom TLDs may be the new internet goldrush, but ICANN has priced the domaining industry out. There will not be a repeat of lucky people ending up with premium.com on accident either.

dtagr · 03-22-2010, 03:09 PM

Originally Posted by evirtual1

that's what their aiming at friend .......like it or not , to them it's invaluable , also copiers.canon
????: NamePros.com http://www.namepros.com/showthread.php?t=645870

why the big shock , we all knew gtld's like this were coming

I agree....To Canon it's invaluable. They are a very large corporation with some big brains behind them ergo I must pay attention when they see value. There often is an advantage to being first in line or to be on the bleeding edge, however when large (and eventually smaller) corporations follow en masse the advantage will disappear into the commonplace - with some exceptions.

To use your example, printer and copier buyers will also be able to go to copiers.lexmark and printers.brother which makes the .canon less unique and lessen its value. The truly invaluable GTLD's in this industry would be.printer or .copier or even .camera. The question is - would Canon's competitors not act to legally block it and tie up the registration for a solid decade? Clearly they would. Which still leaves printers.com and copiers.com as the domains to have for this industry.

The exceptions will occur once the cost of registering the TLD comes down - maybe $10k, maybe $50k - when smaller entities begin to register keyword product related generics - .dvd,.cellphone etc. That is likely years away as ICANN can command 7 figures from large corps for a considerable time.

My goal will be to continue getting better at domaining so I can play in that game when the time comes.

Until the price comes down I don't see any threat or opportunity.

sdsinc · 03-22-2010, 03:27 PM

It's not the first time a corporation makes that kind of announcement. It's a free publicity stunt

Whether they will actually follow through is another matter.

namewaiter · 03-22-2010, 03:28 PM

Originally Posted by dtagr

To use your example, printer and copier buyers will also be able to go to copiers.lexmark and printers.brother which makes the .canon less unique and lessen its value.

actually when you think about it, if canon does market copiers.canon (plus lexmark, brother, etc.), copiers.com will be the recipient of quiet a few typos ... now generic .com will only increase in value with an increase in type ins.
????: NamePros.com http://www.namepros.com/showthread.php?t=645870

"hey hon remember that ad we saw, it was copiers.something. ahh nevermind i'll just try copiers.com"

dtagr · 03-22-2010, 03:29 PM

Originally Posted by namewaiter

actually when you think about it, if canon does market copiers.canon (plus lexmark, brother, etc.), copiers.com will be the recipient of quiet a few typos ... now generic .com will only increase in value with an increase in type ins.
????: NamePros.com http://www.namepros.com/showthread.php?t=645870

"hey hon remember that ad we saw, it was copiers.something. ahh nevermind i'll just try copiers.com"

Bingo!

mjbenterprises · 03-22-2010, 03:32 PM

And type ins are what gives .com it's inherent value...

One thing these "new" TLDs will NEVER have , and that is type ins....

exsedo · 03-22-2010, 04:02 PM

Type in traffic is a big myth.
Sedo has millions of domains in its parking program.
If you take away the top 25 or so traffic domains, the rest do not even achieve double figures in daily type ins.

namewaiter · 03-22-2010, 04:07 PM

Originally Posted by exsedo

Type in traffic is a big myth.
Sedo has millions of domains in its parking program.
????: NamePros.com http://www.namepros.com/showthread.php?t=645870
If you take away the top 25 or so traffic domains, the rest do not even achieve double figures in daily type ins.

huh?? type in traffic is a big myth?

give us a link so we can see the quality of names you are talking about.

dotker · 03-22-2010, 04:22 PM

im pretty sure this will be exclusive to canon as Ms Domainer have said but the oh so great question now is how will this change the industry. the web certainly is in its infancy stages or maybe toddler its getting too playful now.

but really for me wtf are they thinkin now? Canon - Wikipedia, the free encyclopedia a ball.canon is heading their way.

mjbenterprises · 03-22-2010, 04:33 PM

Type ins are not a myth, they are pure gold.. and they continue for as many years as you own the domain...

Even recent regs can have decent type ins, I have recently regged 2 Russian IDNs that get over 200 type ins a month each... And that's a low number for type ins, I know of many real good generics that get massive amounts of type ins...

I personally have about 120 domains that get at least 10 type ins a month, this might not be very impressive to most people, but I can do a lot with that amount of traffic with the proper development...One has to remember, type ins on a parked page can translate to a geometric increase in traffic by developing the domains, and cross-linking similar domains in each niche...

All this relates to the original post in the fact that these new TLDs will NEVER have any type ins at all, and to me, that just makes .com stronger...

03-21-2010, 06:32 PM	#26 (permalink)
evirtual1 NamePros Expert Join Date: Aug 2007 Location: VampireHire.Com Posts: 6,802	not every company can afford the cost associated with such an extension , plenty of room for .com and the others __________________ Domain Name Investors Ebook ...perfect gift for the newbies Business Show Watch The Domainers Song Seeking serious offers .. F-X-T.com = Forex Trading

03-21-2010, 06:45 PM	#27 (permalink)
Sparhawke Senior Member Join Date: Jan 2010 Location: England Posts: 1,717	It is just impractical for them large companies to believe that we are all going to start typing in .canon or whatever in the vague hopes that they have got their act together, they have been shoving the .com down our throats for 15 years ever since Amazon and Ebay and we have only just gotten used to it as a society. If you went onto the street and asked 100 random people who obviously have no clue about how to find companies they will at least have a vague idea it is something to do with a .com ????: NamePros.com http://www.namepros.com/domain-name-discussion/645870-get-your-canon-dot-canon.html If you only have a handful of companies in the world that has the power to acquire such a thing people willstill assume it is a .com, regardless of what custom extension they have got. This is nothing but a way of finally beating out the trademark squatters and telling the world that if you type .amazon into a search engine you will arrive at the official site, nothing more and it will not replace the vast majority of the web. __________________ I taut I taw a Putty Tat Available Domain Names

03-21-2010, 08:59 PM	#29 (permalink)
Robin Along with BatMan.. Join Date: Oct 2008 Location: Web Posts: 1,243 Follow @talkabhi	Must for cannon users only. __________________ Live your life Read NP rules and TOS Signature for sale

03-22-2010, 03:43 AM	#32 (permalink)
Ms Domainer Senior Member Join Date: Jul 2008 Posts: 2,310	* I suspect that corporate TLDs are going to change the face of domaining forever and will offer companies ironclad protection of their marks. I am more concerned about the legality and ethics of generic TLDs (even when they are trademarks) because this gets into the issue of "ownership" of common words, especially in entire categories. For example, who should have the right to the TLD .apple? Apple computers? Apple Records? Brown's Apple Orchard? Apple Growers Association? Apple Car Dealer? The Apple Trademark Association? (For example, a consortium of Apple TM holders). Companies, such as Verizon, were smart to brand themselves using "created" words. They will likely win approval of their TLD without any problem. I think lawsuits re: generics are going to tie ICANN up in court for years, if not decades, as major corporations go after each other in the scramble for their TLDs. I also see companies "rebranding" themselves with created words, which might provide some limited opportunity to domainers IF they nab made-up words BEFORE TMs and announcements are made public. It could be a huge mess and money pit for ICANN if they must fend off angry lawsuits from deep-pocket corporations and persistent grassroots groups. The Canon application may offer a window into what industry might expect for the near future in terms of lawsuits. According to Wikipedia, the word "canon" has six or seven different generic applications: Canon - Wikipedia, the free encyclopedia ????: NamePros.com http://www.namepros.com/showthread.php?t=645870 Should be interesting to watch. * __________________ Food for Thought So live that you wouldn't be ashamed to sell the family parrot to the town gossip.

03-22-2010, 06:51 AM	#33 (permalink)
sdsinc Domains my Dominion Join Date: Aug 2005 Location: Web 1.0 Posts: 9,556	Canon.canon ? Kinda redundant. __________________ NameNewsletter.com - free lists of available domain names ZoneFiles.net (beta) - ccTLD and gTLD droplists

03-22-2010, 10:04 AM	#34 (permalink)
bmugford www.DataCube.com Join Date: Apr 2007 Location: USA Posts: 5,819	How many words really fit in .Canon? I don't really see the point. It will probably just end up driving traffic to their .COM as most people will naturally type .COM at the end out of instinct. I can see the point in a generic word extension like .Music, but even then it is not like there are millions of great keywords you would want in that extension. I agree that many of those extensions will be locked up in legal challenges for years. Brad __________________ DataCube.com - Buy and Sell Premium Domains Add Me on Facebook

03-22-2010, 10:14 AM	#35 (permalink)
mjbenterprises NamePros Regular Join Date: Sep 2008 Posts: 748	This will just strengthen .com domains, just as it has always done....

03-22-2010, 10:27 AM	#36 (permalink)
DNNinja Account Closed Join Date: Aug 2009 Posts: 706	it doesn't make any sense but for Nick maybe ... you know that dude with Mariah.

03-22-2010, 11:13 AM	#39 (permalink)
Jaco Account Closed Join Date: Apr 2009 Location: Chicago, Illinois Posts: 1,442	I wouldn't. As of now, .com is the paradigm. Totally custom, vanity TLD's are the only chance of ever busting it and if adopted widely, it wouldn't surprise me one bit to see it happen. No one is arguing the acceptance or 'consumer comprehension' of .com. That's inarguable. The question is; what happens to consumer consciousness when the TLD structure is no longer fixed in terms of theme TLD's created by ICANN, but busted wide open? When domains aren't a matter of keyword.com, but a matter of keyword.brand? The potential of this is bigbig. Sure, .com is accepted. Lots of things enjoyed massive contemporary acceptance, then faded into obscurity or had their relevance marginalized. We're talking about a medium that, for all intents and purposes, is less than 20 years old and still very, very green. ????: NamePros.com http://www.namepros.com/showthread.php?t=645870 No one will know who's right or who's wrong for a generation, but hopefully, we'll all be around to see the outcome. Either way, it will resolve in our lifetimes. Last edited by Jaco; 03-22-2010 at 11:19 AM.

03-22-2010, 02:10 PM	#41 (permalink)
DubDubDubDot Senior Member Join Date: May 2008 Posts: 1,592	Custom TLDs may be the new internet goldrush, but ICANN has priced the domaining industry out. There will not be a repeat of lucky people ending up with premium.com on accident either.

03-22-2010, 03:27 PM	#43 (permalink)
sdsinc Domains my Dominion Join Date: Aug 2005 Location: Web 1.0 Posts: 9,556	It's not the first time a corporation makes that kind of announcement. It's a free publicity stunt Whether they will actually follow through is another matter. __________________ NameNewsletter.com - free lists of available domain names ZoneFiles.net (beta) - ccTLD and gTLD droplists

03-22-2010, 03:32 PM	#46 (permalink)
mjbenterprises NamePros Regular Join Date: Sep 2008 Posts: 748	And type ins are what gives .com it's inherent value... One thing these "new" TLDs will NEVER have , and that is type ins....

03-22-2010, 04:02 PM	#47 (permalink)
exsedo Senior Member Join Date: Jun 2008 Location: England Posts: 2,670	Type in traffic is a big myth. Sedo has millions of domains in its parking program. If you take away the top 25 or so traffic domains, the rest do not even achieve double figures in daily type ins. __________________ Unenforceable Loan ?-Desktop 3D Printer- Top 20 Coupons

03-22-2010, 04:22 PM	THREAD STARTER #49 (permalink)
dotker NamePros Regular Join Date: Apr 2009 Posts: 762	im pretty sure this will be exclusive to canon as Ms Domainer have said but the oh so great question now is how will this change the industry. the web certainly is in its infancy stages or maybe toddler its getting too playful now. but really for me wtf are they thinkin now? Canon - Wikipedia, the free encyclopedia a ball.canon is heading their way. __________________ Dotker Online Services

03-22-2010, 04:33 PM	#50 (permalink)
mjbenterprises NamePros Regular Join Date: Sep 2008 Posts: 748	Type ins are not a myth, they are pure gold.. and they continue for as many years as you own the domain... Even recent regs can have decent type ins, I have recently regged 2 Russian IDNs that get over 200 type ins a month each... And that's a low number for type ins, I know of many real good generics that get massive amounts of type ins... I personally have about 120 domains that get at least 10 type ins a month, this might not be very impressive to most people, but I can do a lot with that amount of traffic with the proper development...One has to remember, type ins on a parked page can translate to a geometric increase in traffic by developing the domains, and cross-linking similar domains in each niche... All this relates to the original post in the fact that these new TLDs will NEVER have any type ins at all, and to me, that just makes .com stronger... Last edited by mjbenterprises; 03-22-2010 at 04:39 PM.

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