SEO on a forwarded domain
 

I have a client that wants me to do a marketing campaign for a domain that is actually redirected to another site. I have no access to the site but basically it's an affiliate site. How do I approach this?

Any ideas would be appreciated.

Is the marketing for the actual domain name or to the redirected one?

Both I guess?

I think your major concern is Google as for the SEO? The only thing you should take care of BEFORE you start the campaign is that the redirect is a 301 permanent redirect. If you make sure it's a 301 permanent redirect, then you can focus on the marketing campaign without being concerned about search engines. The 301 permanent redirect will tell search engines that the actual website is on the second domain to which the first one redirects. So any incoming links will be accounted to the second domain. You can than still promote the first domain in the marketing campaign and enjoy the benefits for the second domain.

I've worked with this situation many times before. Example:

Company has a domain name "widgetinc.com" but the marketing agency has thought of a fantastic viral marketing campaign which involves electric fences. They have comes up with the domainname "dontwizzontheelectricfence.com" to use in the campaign. However, if you would spread that link all incoming links are lost for the actual company domain which would be a shame. The solution could be (and this is what I'm suggesting) to 301 redirect www.dontwizzontheelectricfence.com to www.widgetinc.com/electricfencecampaign.html

Now widgetinc.com will benefit of the BL's which are generated by the marketing campaign.

I hope this answers your question?

Thank you kindly! I now start my campaigns ^

you need at least banner, graphics and text content from the affiliate program it came from and put in the site, register a brandable domain found on the keywords of that program whatever it is.

Originally Posted by nuclearwerewolf

I have a client that wants me to do a marketing campaign for a domain that is actually redirected to another site. I have no access to the site but basically it's an affiliate site. How do I approach this? Any ideas would be appreciated.

It looks you have less control over ON page stuff.

But some extra efforts via Offpage factors can help. Yet you will atleast need some keyword weight on the page itself.