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The following from Chapter Two of my book, WebForging at http://www.WebForging.com

Domainers often have the goal of quickly establishing traffic, then flipping the name (kind of like property 'flipping' in Real Estate). If that's you, temper the following with your goals.

If you like this post, I'll do more from the book. Reputation appreciated.

Goal Setting

Goal setting is simply asking yourself what exactly it is you want your web presence to do for you.

Better yet, ask your customers and prospects what they want your web presence to do for them.

There are many ways to measure the success of your web presence. “Sales” is the most obvious measure. Look past the obvious. Other measurements to consider in goal setting include:
Additional content covered in the print edition of Webforging includes a paragraph to a page or more on each of the following:

* Customer Service
* New Markets
* Number of Visitors
* Page Views
* Credibility
* Communication
* Inquiries
* Sales
* Timeliness / Ease of Updating

Take time to think about exactly what it is you want your site to do for you – and for your prospects and customers. Write it down. Clear expectations allow you to measure success. Having realistic goals is a much better approach to developing your web presence than doing a site just because everybody else does. The benchmarks you set as your goals might initially be educated guesswork, but at least you establish benchmarks. Consult your potential supplier for their input regarding realistic goals for your site. Consulting your potential supplier will give you insight into their thinking; if they don’t have a clue about the goals you might achieve via the web, move on to another provider.

Consult your team members; team members will more easily buy into benchmarks they help establish.

Finally, consult your customers. Your goals for your web presence should begin with your customers’ wants and needs – and your goals should never stop trying to serve the customer first and foremost.

(c) 2005 Keith Klein
All rights reserved.
.

02-15-2005, 01:32 PM	· #1
WebForging Senior Member Name: Keith Klein Location: Sussex, Wisconsin - The Badger State - Home of http://www.theBubbler.com with Free Classifieds for Wisconsinites Trader Rating: (77) Join Date: Dec 2004 Posts: 2,392 NP$: 1166.00 (Donate)	Chapter 2 Goal Setting The following from Chapter Two of my book, WebForging at http://www.WebForging.com Domainers often have the goal of quickly establishing traffic, then flipping the name (kind of like property 'flipping' in Real Estate). If that's you, temper the following with your goals. If you like this post, I'll do more from the book. Reputation appreciated. Goal Setting Goal setting is simply asking yourself what exactly it is you want your web presence to do for you. Better yet, ask your customers and prospects what they want your web presence to do for them. There are many ways to measure the success of your web presence. “Sales” is the most obvious measure. Look past the obvious. Other measurements to consider in goal setting include: Additional content covered in the print edition of Webforging includes a paragraph to a page or more on each of the following: * Customer Service * New Markets * Number of Visitors * Page Views * Credibility * Communication * Inquiries * Sales * Timeliness / Ease of Updating Take time to think about exactly what it is you want your site to do for you – and for your prospects and customers. Write it down. Clear expectations allow you to measure success. Having realistic goals is a much better approach to developing your web presence than doing a site just because everybody else does. The benchmarks you set as your goals might initially be educated guesswork, but at least you establish benchmarks. Consult your potential supplier for their input regarding realistic goals for your site. Consulting your potential supplier will give you insight into their thinking; if they don’t have a clue about the goals you might achieve via the web, move on to another provider. Consult your team members; team members will more easily buy into benchmarks they help establish. Finally, consult your customers. Your goals for your web presence should begin with your customers’ wants and needs – and your goals should never stop trying to serve the customer first and foremost. (c) 2005 Keith Klein All rights reserved. . Please register or log-in into NamePros to hide ads __________________ WebLoggers.ORG, a forum for, by and about bloggers and their blogs - revenue generation info, blog reviews, free resources, etc. - WebLoggers.ORG - YOUR LINK at very top of WebLoggers.ORG - automatic, (like 'WebForging' link there now) be among Top 5 posters with 8 post min. Your link topmost till you get out-posted. PR3, 500 uniques-month, rising fast.