eno

Hello,

Here are 3 tips for the advertisers that don't know this already:
1. Add the keywords you target in your campaign ad in your ad description
Adding the targeted keywords in your ad's headline or body will definetly increase your click-through-rates (CTR).

2. Don't create only one campaign for the same product:
Try and test your campaigns to see which one does better. Duplicate the same campaign by adding some of the keywords only to the headline, description or URL. Also try to target your campaign to different countries and regions.

3. Write attractive ad texts. Don't write in generalization descriptions/headlines:
Make use of the keywords your targeting and write in straight to the point descriptions. Also don't forget to see what other advertisers have already written. After all, a PPC campaign is verry competitive. Make your ad to look exactly like the answer to what the user was looking for.

Hope that this little 3 steps will help out some of the advertisers that didn't already known this stuff.

More to come.

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