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Old 05-25-2007, 11:03 PM   · #1
sufi
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Image Ads

After using image only ads, I can see increase in CTR but the overall earnings (eCPM) has decreased? What should I do in this case? Should I revert back to mixture of both text and image?


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Old 05-26-2007, 10:34 PM   · #2
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You mean they pay less for Image ads ? can you tell value of click for an image ad and a text ad for your niche.
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Old 05-28-2007, 08:19 AM   · #3
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Yes, I have noticed that the image ads pay less as compared to text and image ads mixture. The niche of my website is humor/entertainment (riddles, brain teasers etc.).
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Old 05-28-2007, 01:57 PM   · #4
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image advertisements seem more widely used, to me.
so it would make sense that they cost less

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