Google Buys DoubleClick for $3.1 Billion
 

Originally Posted by NewJork Times

Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year. http://www.nytimes.com/2007/04/14/t...r=1&oref=slogin

I don't know if this is a good new or bad??? Any idea?

I wonder what are they gonna do with DoubleClick. shut down or continue.

Originally Posted by shockie

http://www.namepros.com/domain-name...ght=doubleclick

Thanks!

I heard about this on another forum. I has gone double the price of youtube practically. They bought it because their software is what they are looking for.

Originally Posted by john238

They bought it because their software is what they are looking for.

I'm sure it would cost them a lot less than 3.1 billion to develop the exact software :) That can't be the only reason...

No, it's most probably also because they already have a huge client list like myspace and other large sites aswell plus other things. The software is just one of the reasons.

Well,
google is an IT giant..
There must've been many debates held before buying doubleclick..
they have advisors far more intelligent and experienced than anyone on this board...
I am sure they have something up their sleeve..
they would not throw in $3.1 billion just like that!

Whats to get in your way if you own your competitor? They're growing and knocking people out as they go.

there taking over the world... i've seen plans for a new google earth