Bank of America Goes MOBI!! - Page 2

nombre · 02-16-2007, 07:47 PM

Quote:

It does appear to only redirect to their .com mobile site, at least on my PC. And you can't bank directly through the site...only via certain mobile carriers, apparently.

i suspect that in the specific case of banks we will see _mostly_ mobi's redirecting to dot com, because of security and coherence issues
????: NamePros.com http://www.namepros.com/dot-mobi/295039-bank-of-america-goes-mobi.html

but it's huge that bofa wants it's mobile access to be through a mobi site, since bofa is the biggest bank around, others will follow their example (i hope) and promote mobi

ofclean · 02-16-2007, 07:52 PM

Originally Posted by namewaiter

dude, you're right .. and smarter than all those folks at Bank of America and all the other corporations that are following suite

What? If I were them I would register bofa.mobi as well. That doesn't mean the whole idea behind the extension isn't flawed.

It just means that they are having to go along with a poor idea (until it fades away).

edit: I wish you would actually address my ideas instead of dismissing me as "less smart" than Bank of America.

scandiman · 02-16-2007, 07:56 PM

Originally Posted by ofclean

What? Branding backed by compliance? That seems like a meaningless marketing phrase, are you sure you don't work for them?

No, I don't work for mTLD. This description is my own attempt at boiling down the essence of what .mobi is. If they ever use it, I should request compensation

????: NamePros.com http://www.namepros.com/showthread.php?t=295039

Originally Posted by ofclean

It's much, much easier for consumers to go to the "brand" they already know.

Think about this scenario: There are two separate websites, domain.com and domain.net. One of those sites, obviously will have to use a different URL for their .mobi. Now, which is easier for consumers... going to the brand that they already know and being redirected to the site appropriate for their device... or having to guess the URL of the .mobi which may or may not exist?

With search being so important to how people interact with the web, there is often very little brand loyalty. In your example, .mobi can be the third brand. The mTLD has created an opportunity for people such as myself to build sites that primarily cater to people browsing the web on their mobile device. Certainly the .com or .net people have the opportunity to own the .mobi version for themselves but the .mobi site can be a brand unto itself.

In the case of the OP of this thread, BofA is pairing their corporate brand with the brand of the .mobi to simply communicate the intent of the new site. It works significantly better than BofA.com/mobile or mobile.BofA.com or WAP.BofA.com, etc. You are technically correct, any site can be made mobile friendly. But the truth is that most are not, but a .mobi must be.

Originally Posted by ofclean

In the end, .mobi is good for people hoping to make a quick profit... or, people like me, who use the extension because it sounds catchy.

While people have every right to make their profits form selling domains, and I am doing the same with a small percentage of my portfolio, my greater intent is to develop usable sites that fully leverage the .mobi branding. .Mobi is not only catchy as you say, it actually means something, just as long as mTLD provides some basic standards compliance as originally intended. That is what I mean by branding backed by compliance.

oldtimer · 02-16-2007, 08:20 PM

Is redirecting dot mobi domains allowed, if so if the banks advertise their dot mobi domain and give it to their customers for mobile banking does it really matter if it redirects to their dot com mobile compatible site. After all it is the dot mobi domain that customers will type in and remember, why should they care what name it redirects to as long as they can access their bank on their mobile devices by typing in an easy dot mobi domain.

By the way I just regged easybanking.mobi

goodkarmaco · 02-16-2007, 09:03 PM

Pretty sure that takes care of the naysayers don't you?

Mobi is here! Maybe Bank of America will buy my textmoney.mobi or my paytext.mobi

All this talk about it flying or not should be over now. Probably the largest and most conservative banking corporation has seen .mobis value. You can imagine the board meetings and the length of time needed to decide this move.

Debate over. New debate is will the public embrace it?

Does anyone know if Bank of America created the domain or was it purchased?

1901gt · 02-16-2007, 09:11 PM

Ah! I hope this will increased the value of my InternetProperties dot mobi!

scandiman · 02-16-2007, 09:17 PM

Originally Posted by goodkarmaco

Does anyone know if Bank of America created the domain or was it purchased?

If you mean were they the original registrant or not, the whois indicates there was a change in January.

Domain Name:BOFA.MOBI
Created On:26-Sep-2006 14:04:20 UTC
Last Updated On:19-Jan-2007 09:49:21 UTC

Considering they have a TM on "B of A", it may have been a simple letter to the original registrant to take it.

seanboy · 02-16-2007, 10:17 PM

Here is some more info on BofA's upcoming mobile banking service:

http://www.pcworld.com/article/id,12...s/article.html

Pred · 02-17-2007, 03:04 AM

it's great news, but why are they pushing the bankofamerica.com website & not the mobi?
surely one bloody article has to mention mobi? its driving me mad

goodkarmaco · 02-17-2007, 04:32 AM

Thks Scandiman,

So who knows?

02-16-2007, 08:20 PM	#29 (permalink)
oldtimer NamePros Regular Join Date: Jun 2004 Location: USA Posts: 626	Is redirecting dot mobi domains allowed, if so if the banks advertise their dot mobi domain and give it to their customers for mobile banking does it really matter if it redirects to their dot com mobile compatible site. After all it is the dot mobi domain that customers will type in and remember, why should they care what name it redirects to as long as they can access their bank on their mobile devices by typing in an easy dot mobi domain. By the way I just regged easybanking.mobi Last edited by oldtimer; 02-16-2007 at 08:49 PM.

02-16-2007, 09:03 PM	#30 (permalink)
goodkarmaco Senior Member Join Date: Jan 2006 Location: Blaine, Wa. Posts: 1,976	Pretty sure that takes care of the naysayers don't you? Mobi is here! Maybe Bank of America will buy my textmoney.mobi or my paytext.mobi All this talk about it flying or not should be over now. Probably the largest and most conservative banking corporation has seen .mobis value. You can imagine the board meetings and the length of time needed to decide this move. Debate over. New debate is will the public embrace it? Does anyone know if Bank of America created the domain or was it purchased? __________________ GOODKARMACO, "Tenisonline"

02-17-2007, 04:32 AM	#35 (permalink)
goodkarmaco Senior Member Join Date: Jan 2006 Location: Blaine, Wa. Posts: 1,976	Thks Scandiman, So who knows? __________________ GOODKARMACO, "Tenisonline"

02-16-2007, 09:11 PM	#31 (permalink)
1901gt Senior Member Join Date: Mar 2005 Location: Singapore Posts: 1,836 Follow @mdnoorhadi	Ah! I hope this will increased the value of my InternetProperties dot mobi!

02-16-2007, 10:17 PM	#33 (permalink)
seanboy Senior Member Join Date: Oct 2006 Location: Ohio Posts: 1,212	Here is some more info on BofA's upcoming mobile banking service: http://www.pcworld.com/article/id,12...s/article.html

02-17-2007, 03:04 AM	#34 (permalink)
Pred Account Closed Join Date: Jul 2006 Posts: 6,713	it's great news, but why are they pushing the bankofamerica.com website & not the mobi? surely one bloody article has to mention mobi? its driving me mad

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