Funny.... ICANN says $50K - $100K
You can't hardly find ANY generic .com for that today.
I think that isn't out of the question.
Look... for YEARS the domain industry has REFUSED to think like the Madison Avenue Marketing Managers and that is the reason why this domain extension issue is occurring.
For Fortune 500s it is NOT about being generic, it is about being SPECIFIC. They believe MORE in the foundation of "educating your consumer" that riding the winds of chance.
Even now, from my own personal experience, there are companies planning entire marekting schemes and promotional releases around their... and I quote... "THEIR OWN IDENTITY"
That is the way it is being pitched and sold.
If ABC wants to brand itself as WHATEVERSHOW.ABC... they WILL and in fact, I almost guarantee that is what is coming. It's quick and easy for the consumer to identify with, it makes tracking and rating their shows and services easy and most importantly... it is BRANDABLE.
.com is not a brand. .ABC is a brand. .NBC is a brand and I suspect that all of them will follow suit.
I am NOT saying they will abandon their .com. That would be ridiculous since they are already vested in its existence. But they certainly wouldn't spend one thin dime in buying up other domains when they have unlimited access to the full dictionary at .ABC.
ABC.com will redirect to their home page and every other thing they do will have that memorable .ABC
This is the exact SIGH OF RELIEF that the Marketing community and the businesses they represent has been waiting for...
The opportunity for THEM, not YOU, to define what has or doesn't have value in the Internet Address book.
Add to that the fact that Cyber-squatting will become virtually impossible for extensions such as ABC... it's a dream come true.
The will pay less than one premium .com for an ETERNITY of domain options.
What could be better than that?
GoPC
