"mass marketing/email"
Im sure this was how SPAM started.
I imaging something like this happened:
- One guy who thought, "Hey we have this technology to send e-mail to multiply buyers, why not use it. Afterall it cost the same if you send e-mail to one or a thousand, ofcourse we will only send an e-mail to -potential- buyers".
- Then another guy took the idea a step further "...but..., is not every consumer a potential buyer???, so why not send to everybody!"
Just my thought of how a good idea become bad.
Best regards,