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Steve Ballmer Microsoft CEO believes that only IP-delivered media will survive.

“In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down. There will be no media consumption left in 10 years that is not delivered over an IP network.”

“If we want TV to be more interactive, you’ll deliver over an IP network,” he said to Washington Post.

He reveals that he watches this favorite TV program, “Lost”, on the Internet, despite it comes with the four 20 seconds of ads. He does not DVR it or buy it from iTunes.

06-10-2008, 05:39 PM	· #1
boboski NamePros Regular Trader Rating: (0) Join Date: May 2007 Posts: 563 NP$: 0.00 (Donate)	Steve Ballmer Media prediction (its IP) Steve Ballmer Microsoft CEO believes that only IP-delivered media will survive. “In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down. There will be no media consumption left in 10 years that is not delivered over an IP network.” “If we want TV to be more interactive, you’ll deliver over an IP network,” he said to Washington Post. He reveals that he watches this favorite TV program, “Lost”, on the Internet, despite it comes with the four 20 seconds of ads. He does not DVR it or buy it from iTunes. Please register or log-in into NamePros to hide ads