What does CPM mean?
 

I keep getting ads that people are buying on dailydrinker.com through adbrite. They are interestials and they pay between $13 and $90 CPM. What does CPM mean?

Cost per thousand impressions

Cost per thousand impressions. The CPM model refers to advertising bought on the basis of impressions. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).
The total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.

1,000,000 / 1,000 = 1,000 units
1,000 units X $10 CPM = $10,000 total price

The amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression.

$10 CPM / 1000 impressions = $.01 per impression

CPM what does it mean?
 

Hi everyone,

Okay so it's Cost Per Million Impressions. If someone clicks do they have to sign up for an offer in order for them or the advertiser to make money?

Originally Posted by PTH

Cost per thousand impressions

.

The "m" in cpm stands for Mille which means thousand if anyone was curious

roman numerals for 1000 isnt it?

Anyway that is very good CPM.

Originally Posted by blue^ray

roman numerals for 1000 isnt it?

The Roman Numberal for 1000 is M there? omg I didnt know this!

Yes its cost per thousand, people think million becuase of the m but just remember it by the letters representing a 0 so cpm means 000 aka. thousand :)

I personally can see anyone paying $90 cpm. Even $13 is very high and many wouldn't pay that.