To domainers it can look 'long' as the business is dealing in names day in day out , however it does not alter the value at all (unlike a persistant muppet on here was trying to argue on a different thread).
It is like saying the word Porche is uglier than Ferrari and thus the value is less
Going back on topic, I would be very very wary of fake domain names / sub delegated names that do not have a stable registrar and government behind it and the like.
Obviously like most things it is a case of weighing up the risk v returns, but for Name.us.com I would see it as cash down the drain.
