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Old 05-26-2008, 02:38 PM   · #1
shardor
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Question Discussion: KW in Domain, does it add value to appraisals or not?

I am really wondering why when domainers are looking at domains for a value they goto Google and search in quotes? This started to really get to me when I was looking for an appraisal on AmericaFu.com when America.com is selling for a very decent price.

I have been doing SEO since 1995, speak at SEO shows and experiment on SEO daily. Not trying to say I am the best at it, but for cred sake, I think I know a little about it.

The intrinsic value of a keyword leading in a domain regardless of the word following should be very high to a enduser or a reseller, especially as keywords that are short and memorable disappear. You can then SEO the word very easily at that point, so therefore number of searches on the root phrase is more important that the secondary word.

Example: cars.com has a huge value. Shouldn't CarsPlace.com be worth a very decent amount since it has cars in the domain and is memorable?

But, according to the experts who appraise domains, when evaluating the value of a domain, will look at the 2 words in quotes, for the number of searches, versus the core word in quotes.

I am new to domaining and domain investing btw, so I am still learning.

Would love to hear responses from people input on this.


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