Rick knows what he is doing.
Like the business down the road that has a bill board up that reads, "best chicken on the planet". The statement has no basis in fact. Yet it is branding genius at work. Where are you going to go if you want chicken for dinner and you see two resturants side by side. Are you going to walk into the one that has a sign "good eats here and chicken too" Or are you going to walk in with your family to the resturant that has a sign "worlds best chicken."
Branding for a long enough time establishes the brand in the buyers mind forever. That is what Rick has done. You would need a million dollars worth of ad space to delete the branding efforts Rick has put into his slogan.
You can call him a pig, a dirtbag, whatever. In the end every new domainer will know him as the domain king. Every marketing company or end user that may buy a name from him will know he is the domain king. Domain king typed into Google does not bring up your or my name, or the thousands of other domainers, some who make millions of dollars a week. No, it does not. It brings up the person who will be forever called the domain king, Mr. Rick Schwartz. That is very positive for Rick S. as he is known as the most prominent domain person on the planet.
http://www.google.com/search?hl=en&...G=Google+Search
Efforts to expose Rick as some kind of liar is ridicoulous. Like I say it would not matter in the least if a million "Angry Domainers" called him on his hype.
There is not one thing that could dethrone him, even the facts.
He has he brand.
Branding is very valuable.
Rick is all about branding.
He doesn't care if domainers think his boast "the domain king" is out of line. He invented the term. Its his forever if he never developes a name. He owns that phrase.
Too him, Imo his parked pages are developed. End of story.
As always the domain king wins.
