The price gap between triple premiums with a W and those with an H is the other example that I had in mind of a psychological blind spot. Another is the over-emphasis on CVCV structure - many highly pronouncable / brandable LLLL names are not CVCV or even VCVC, and some CVCVs are pretty marginal, IMHO. The thing is that these psychological blind spots tend to continue and betting against them can be frustrating.

For those just starting:
Premium letters: ABCDEFGHILMNOPRST
Semi-Premium Letters: JKUVWY
Anti-Premium Letters: QXZ
CVCV = Consonant - Vowel - Consonant - Vowel
VCVC = Vowel - Consonant - Vowel - Consonant
LLLL = Four letters, no numbers or hyphens
.com = You really are just starting, eh?