I've just visited the website you mentioned Unmik and it did put a large smile on my face. Just check out this "good rule of thumb":
LOL! So a well-established company with a carefully build reputation and distinguished corporate identity should advertise with ugly ass banners to fool people into thinking it's not an ad??? If you think online marketing is about fooling people to think your banner is not an advertisement, then you've got a lot to learn.
