This ABW cross-promotion is a great idea, I dont visit often but have been a member there for over a year. There are lots of serious affiliates there that will buy as end-users and make their money online so can see the opportunity in a nice name.

Given that many of them will be like the general public and be reluctant to accept the value of top end premiums so the price limit should help too.

TV isn't my thing so I hope this leads to more, one idea I have off the top of my head for future auctions would be for certain TOPICS instead of TLD's eg. green names, shopping names, food names ect