IAmAllanShore

Quote:

the larger transaction was between two of our companies for tax reasons and to set a value on the brand. So, we acquired the individual pieces from various outside parties for a hefty sum but a bit less than the numbers that are being tossed about in the media.

The real purchase value was obviously much, much less than $10mm. The value reported is an internal number that is being used for tax purposes and a way to shelter liability as well as to value the brand/IP in addition to and yet separate from that of the business.

A good example of a similar structure would be Arby's (Everyone's favorite IP bully ) - the TM/Copyright notice will always be in the form of: "TM and C Arby's IP Holder Trust" which was formed by a move of the IP into a new company.

Can't beat the PR, but it is 90% hype, at least

-Allan

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