| NamePros Member | I think every domain name is potentially losing traffic to some other version, particularly when we think about plurals, different extensions, etc.
I'm fairly confident that Latin IDNs will take front stage at some point over their ASCII counterparts, particularly in countries that have non-equivalent characters (e.g., Swedish, German) and in countries where native accents are a matter of cultural pride or part of the standard keyboard set-up.
The rise of IDNs will be incremental and ultimately a snowball effect. When awareness expands, so too will the number of visitors to IDNs. When visitors increase, large commercial enterprises and government agencies (financial institutions, etc) will want to get a bite of that traffic, and also brand according to their proper names (involving accents), and will themselves purchase IDNs. When their websites are grinded into the public consciousness, traffic will start snowballing. Just how long this whole process will take is uncertain - in some places it will happen sooner than others.
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