Marketing:
Ok, now we have our domains, who do we sell it to? That has got to be the easiest thing you’ll ever do! Ok, now you think I’ve really lost it, but bear with me and you’ll see why.
How many people do you know have email accounts? Nearly everyone right? Apart from the old hermit who lives in the cave down the road from you but chances are he has broadband so you won’t see satellite dish poking out the top of the smoke stack! But anyways, as you’ve already answered the question.
Ok, so what right? How many of them have entertained the idea of owning their own little bit of the internet? Who knows? That’s the point, you don’t know until you ASK. Oh My Gawd, there it is again, there’s that “ASK” thing again, funny how it rears its ugly head again huh? Now, when you ask most people what they do on the internet, there is a very good chance they have a Myspace page or a Facebook page or belong to a similar type of site and will boast about it, “Hey, have you seen my MySpace Page?” How many times have people asked you that? Well, if you can count one time and didn’t say anything about a domain to them, then you just missed a sale!
The way you’d approach this is so simple its crazy!. All you have to do is say, “Hey, do you like sharing your slow page with 25 million other people or would you rather own your own domain!” When they give you the blank look, that’s when you step in and explain to them what a domain is. One way to explain it is like this. A Myspace or similar page is like riding the web using a Carpool with a Pacer (for those Non-North Americans, that’s like sharing a ride to work or a friends etc) versus riding the highway in your own Cadillac. When you are sharing the web with the Pacer people, you have no control because no-one you know is driving or where the ride turns left or right, whereas with your own Cadillac, you make the right turns, burnouts, hand brake turns, In other words, you are in control of All your own content and its 100% personalized with YOUR rules.
Heck, if your Great Aunt’s next door neighbors Cat’s pet fish has the internet, ASK!
With the more high end end users like Corporations, it’s similar but you have to be more strategic and select your words slightly different but the concept is the same. ASK.
This is just a basic idea but the concept is still the same
Get it?
Part 5 to follow soon
