But let's say you own avião.com. Wouldn't you be worried to lose a massive amount of traffic to aviao.com ?
I understand what you mean, but in so many cases, good .net sites are losing traffic to .com already (big .net sites are often paying a lot to buy the .com in order to prevent this huge amount of traffic loss).
I think that unless you own both avião.com and aviao.com, you'll be losing way too much traffic. That's the major problem of IDNs in Latin languages.
