What is this thread about? I thought we'd had the discussion time and time again about .tv versus TV.com.

The upshot each time is that both are winners - the main advantage of TV.com being that there is no premium price to pay each year, while .TV fits better with longer names.

I know that KentTV.com and Vets.TV both had the same teams involved in the planning and implementation phases. They never batted an eye about who owned the other domain names - they just cracked on with developing. Each name explains what the websites are about.

If you own .TV names - excellent. But as they improve in popularity so do TV.com names. The root cause is that more people are becoming aware of converged media and want their slice of the cake. It is not some .tv special moment.

Most end-users don't care whether the colour is pink or blue (.tv or TV.com) - they just want to show it off to the world. Don't forget, most of the really big domains today (google, ebay, youtube, etc) are names that didn't even exist a few years ago.

Yes, the name is important, hence the large fees paid for some classy 'tells you what it is before you've seen it' domain names, but whether it ends TV.com or.TV is not as important as most of us want to believe it should be.

The true test is simple. Ask someone who isn't a domainer to name the various endings of a 'web address'. If .tv comes first - we're all rich beyond our wildest dreams - AND the drinks are on me.

If anything else comes first, we're back in reality.

THERE IS NO SUBSTITUTE FOR HARD WORK - and both .tv and TV.com need as much hard worked publicity as possible - not a slanging match between team mates.

As one flea said to the other - it's my dog, not yours.