enlytend

There's blending (making the ads "fit" pleasantly with your site) and there's deceptive blending (tricking visitors into thinking the ads are site content or internal links). I get the impression the second is what they're trying to eliminate.

For a long time, if you chose to have headers for your ad blocks they either had to say "Advertisements" or "Sponsored Links". No other header text was allowed. I've seen some pretty misleading titles since they lifted that restriction - could be that they're regretting it.

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