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This is not the usual quality that i've seen from you.
The backdrop continues/loops to the right, the moving color strip on top doesn't make any sense in regards to your site, the nav. bar is,..well..1990's looking, the logo needs an overhaul and the favicon is not exising.

"Inside" the store:
Opposing to the front page, the store is left oriented, and the backdrop doesn't match up with the front page.
"Let's see what we have here" maybe works in a face-to-face situation with a customer, it definitely doesn't work on a website, though. As an encouraging line to keep looking or buying, it's missing the mark. Also, the "Statement" is repeated to the right one more time.
The logo in the header is not linked to your home page and the phone number displayed up top is not effective either, it's "off the visual trail". The customer would practically have to go looking around the site before he/she would discover the phone number.
Many of the categories are empty, but when i finally realized that i could click on "You may also appreciate", it felt more like a burden to even go there, than an exciting, invigorating "feel good" process of cruising a site. While the "suggestion" may be based on the category that i previously looked at, it's not catering an item to me that i've been cruising for.
Once having an item in view, being able to buy straight from there seems to be an impossibility; the only thing i can imagine is to add it to the "wish list", at which time, as the regular consumer that is coming out to get 1 item, i'm turned off, because the site won't let me purchase the item i've been interested in. What should be there is a prominent "Buy" button with the price in clear view and a secondary option of "Add to cart" to allow continue shopping.
Consider your target group. Most likely your looking at 35+, female, novice computer user. If your site is not 100% intuitive, visually stimulating and easy to complete a purchase, you're going to loose most people in the process of looking through the first 2-3 sites. (of course, i hope that i'm wrong with that)

Overall, i'd consider a complete redesign, make the site more customer friendly, talk to your neighbors, anyone that you know who buys fabric and find out what their impulses are.

Best of luck,

M.

03-19-2008, 10:32 AM	· #2
Mike www.IntelBank.com Name: Mike Location: www.intelbank.com Trader Rating: (38) Join Date: May 2005 Posts: 4,667 NP$: 43974.61 (Donate)	This is not the usual quality that i've seen from you. The backdrop continues/loops to the right, the moving color strip on top doesn't make any sense in regards to your site, the nav. bar is,..well..1990's looking, the logo needs an overhaul and the favicon is not exising. "Inside" the store: Opposing to the front page, the store is left oriented, and the backdrop doesn't match up with the front page. "Let's see what we have here" maybe works in a face-to-face situation with a customer, it definitely doesn't work on a website, though. As an encouraging line to keep looking or buying, it's missing the mark. Also, the "Statement" is repeated to the right one more time. The logo in the header is not linked to your home page and the phone number displayed up top is not effective either, it's "off the visual trail". The customer would practically have to go looking around the site before he/she would discover the phone number. Many of the categories are empty, but when i finally realized that i could click on "You may also appreciate", it felt more like a burden to even go there, than an exciting, invigorating "feel good" process of cruising a site. While the "suggestion" may be based on the category that i previously looked at, it's not catering an item to me that i've been cruising for. Once having an item in view, being able to buy straight from there seems to be an impossibility; the only thing i can imagine is to add it to the "wish list", at which time, as the regular consumer that is coming out to get 1 item, i'm turned off, because the site won't let me purchase the item i've been interested in. What should be there is a prominent "Buy" button with the price in clear view and a secondary option of "Add to cart" to allow continue shopping. Consider your target group. Most likely your looking at 35+, female, novice computer user. If your site is not 100% intuitive, visually stimulating and easy to complete a purchase, you're going to loose most people in the process of looking through the first 2-3 sites. (of course, i hope that i'm wrong with that) Overall, i'd consider a complete redesign, make the site more customer friendly, talk to your neighbors, anyone that you know who buys fabric and find out what their impulses are. Best of luck, M. Please register or log-in into NamePros to hide ads __________________ Check my Sales Thread on NP tons of LLLL.com/LLL.us/KeyWord domains on sale! Selling LLL.in Domains & {Keyword}.in Domains! Your Business & Your Money $$$ IntelBank.com \|\| American Pilot Center Learning to Fly - Check it out today!