Ronald Regging

The reason it is "I" and not "E" or even "U", is because "I" instills a sense of involvement and personal ownership among the audience. It doesn't take a brain surgeon to realize that the major media outlets are losing their stranglehold as more and more alternatives surface on the web. People are flocking to sites like YouTube and stuff in order to stake their own claim in the media arena from the comfort of their own homes. CNN is just hoping to create a project that instills this same sense of viewer involvement. This type of action may not stave off the inevitable decline as more and more people turn to alternative sources, but it does give them a huge advantage over their competition, provided it's properly executed.

A simple understanding of connotations goes a long way. uReport.com is a decent domain, don't get me wrong. But when I say it... "you report".. I dont usually refer to myself as "you". So in the back of my mind, its as if "you" refers to someone else... But if I say "I report", I'm directly addressing myself and this somehow validates my own personal involvement and participation. And it sounds powerful! *I* Report!!!

Now one can argue that given this scenario, iTube would have been preferable to YouTube. However, given the timing and popularity of YouTube, the overall appeal of the service and "liberation" it provided, far outweighed any trivial play with words... Though the media networks don't have those same conditions going for them. They're losing ground fast and have to compete against the stigma of an outdated paradigm which they created. People are tired of being reported to and things are obviously changing.

So in my opinion, that "I" alone was worth about 500k of the total price if not a bit more.

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