NamePros.Com - View Single Post - NameFAQs - Answers to common domain name questions

Originally Posted by Mobi Cheap

Yup, here goes (let's pretend these are average daily numbers so that the decimal places make sense):

Visitors (input) 3.9

Clicks (input) 7.8

CTR (Clicks/Visitors) 200% Click-through rate (showing how attractive your visitors find the info they believe they would find if they clicked on an ad link)

Revenue (input) $1.72

RPC (Revenue/Clicks) $0.22 Revenue per click (showing how well advertisers pay you for the average click)

RPM (Revenue/Visitors*1000) 440 Revenue per mille (showing how many dollars you can expect a thousand visitors to your site to generate; being a simple measure of your overall success in parking)

Your RPC in this example is pretty standard, the CTR is very good (the average visitor clicked on two ads) and that means that the RPM is very good too.

Sweet, makes a heck of a lot of sense now. I found that they have the meaning of each of these acronyms in the FAQ but certainly not very detailed, examples like this would be helpful. Thanks, I appreciate your info.

Chas.