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Originally Posted by chassmp3

Thanks Mobi Cheap, that was basically what I thought too, but needed second opinions, and it's why I've hesitated to register a lot of good .net names.

I found a list of acronyms on a different thread that was helpful, but it was missing some of the common acronyms used when you view your parking stats at your parking company.

I particularly am interested in knowing not only the meaning or RPM, CTR and RPC, not just the literal meaning but what they actually mean to the parking company. For instance I see my RPM at $430 for one name then the CTR at 200%, RPC $0.22 and Revenue at $1.72. So I'm having a little difficulty making sense of this data.

Your input is much appreciated.

Chas

Sure Chas.

I've create a worked example from the numbers you reported (please ignore the minor rounding errors):

(reported) RPM $430
(reported) CTR 200%
(reported) RPC $0.22
(reported) Revenue $1.72
(calculated) Clicks (inferred) 7.8
(calculated) Visitors (inferred) 3.9
(calculated) RPM Check (recalculated) 440

To find out how much you understand the definitions you discovered yourself, tell me first to what extent the above makes sense to you and we'll take it from there.

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