While checking out some design companies I came across a directory that had a list of approx 30 for Broadcast Design Companies.
6 of them are using .TV which is a pretty good percentage.
These are the premium/top broadcast design companies in the world and have a pretty impressive client list between them:
MTV, Audi, Adidas, Microsoft, VH1, Nike, CBS, Hyundai, Burger King, NFL, AT&T, Coca Cola, Fox, ESPN, Honda, Mastercard, Shell, McDonalds, Miller, Starbucks, VW, Warners, Nickelodeon, etc, etc.
www.psyop.tv www.adolescent.tv www.buck.tv www.gunshop.tv www.nakd.tv www.beheroic.tv (under construction)