I've heard of the rich jerk - he went bust I think. Not sure if he was a scammer though as people have said his course had value - just his sales page was a over the top for what the course was. But I've never bought the course but seen his ads all over Adwords.
Its a private forum, ongoing course, videos, and a complete business model laid out step by step and is shown to you LIVE as I complete my own website using the same strategy.
This is the first time I've done anything in the online business niche - I normally create websites targeted towards general consumers (lifestyle, entertainment, technology).
I just simply have skill and knowledge which has true value and I plan to diversify my business by sharing this knowledge with a small group.