That is a very interesting question. Right now i'm sure a lot of parkers feel that the ppc bubble is happening but the names themselves, given that they are solid, will rise in value. Parking services are now allowing a certain transparency(100% rev. share) between the advertiser's investment and the cpc return so they can stay in business against innovators like Bodis. I hope that this trend continues because no one likes to get screwed by the middleman.
I always like to look at the bigger picture of the internet and see which services will be centered around it in the future for investment. This includes but is not limited to mobile applications, television(.TV), and a more integrated and natural way of communicating with everyone we know. I still have my bodis, adsense, ebay, and affiliate accounts but I want to think that sooner than later I can create services that will ultimately be a contribution and not just reaping the benefits of a certain technology.