NamePros.Com - View Single Post - Domain Parking Keyword Optimization Basic Tips

Something I have been thinking about recently is that there is really more than one type of keyword that needs to be taken into consideration when optimizing a parked domain.

There's the keyword you want to use with the parking company, in order to attract relevant (and hopefully high paying) ads.

But then there are also the keywords that your users are likely to be typing in to the search engines to find whatever it is that you've got.

These are not necessarily the same.

For example: if you have a domain that deals with loan or debt consolidation, you probably want a keyword like "debt consolidation" in order to get the specific ads that you want.

But if you think about how users actually search, there's probably only a small percentage of them that would think to type in "debt consolidation" into Google. More likely they would type in something like "lower bill payments" or "get out of debt", because it's in those terms that they think of their particular situation. So your "user" keywords for debt consolidation would "lower bill payments" and/or "get out of debt."

In fact, if you have access to search data, you'd be amazed how many people type full questions into Google, as though it were Ask.com - "how can I lower my bill payments?"

That's why it's really good to have the ability to edit page titles , meta description tags, and optimally, your own content - because THAT is where you want to put in the keywords that the users will actually use. Not necessarily the keyword you tell the parking company to use in order to get the right ads.

10-28-2007, 08:02 AM	· #30
netmeg NamePros Regular Name: netmeg Location: Ann Arbor, MI Trader Rating: (0) Join Date: Aug 2007 Posts: 986 NP$: 405.00 (Donate)	Something I have been thinking about recently is that there is really more than one type of keyword that needs to be taken into consideration when optimizing a parked domain. There's the keyword you want to use with the parking company, in order to attract relevant (and hopefully high paying) ads. But then there are also the keywords that your users are likely to be typing in to the search engines to find whatever it is that you've got. These are not necessarily the same. For example: if you have a domain that deals with loan or debt consolidation, you probably want a keyword like "debt consolidation" in order to get the specific ads that you want. But if you think about how users actually search, there's probably only a small percentage of them that would think to type in "debt consolidation" into Google. More likely they would type in something like "lower bill payments" or "get out of debt", because it's in those terms that they think of their particular situation. So your "user" keywords for debt consolidation would "lower bill payments" and/or "get out of debt." In fact, if you have access to search data, you'd be amazed how many people type full questions into Google, as though it were Ask.com - "how can I lower my bill payments?" That's why it's really good to have the ability to edit page titles , meta description tags, and optimally, your own content - because THAT is where you want to put in the keywords that the users will actually use. Not necessarily the keyword you tell the parking company to use in order to get the right ads. Please register or log-in into NamePros to hide ads __________________ Watching idiots online since 1985...