Hi all,
I'd just like to offer some insight into what we (Fabulous.com) consider to be high quality traffic and what traffic is considered low quality or suspect.
The best quality traffic on the internet is "Primary Traffic". In order for traffic to be primary it required that the user types something using the keyboard. A user has an original thought like "I needs some tools" and they live in Houston. They then type either "houston tools" in a search engine or houstontools.com into an address bar. The user is having an original thought that is actioned without being enticed by an offer of reward or having ads pushed at them.
When a user clicks on links, gets a SPAM e-mail, has a banner pushed at them and is tricked into clicking the traffic is NOT primary traffic.
????: NamePros.com http://www.namepros.com/parking-and-traffic-monetization/361532-define-legit-traffic.html
We can further classify this traffic as either generic or brandable intent :
Generic Intent: The houstontools.com domain can also be used as an example of a domain with generic intent. The user actions an original thought for a generic product, service or information. They want tools in Houston and the intent is generic in nature and clear. The user has primarily qualified themselves to have a strong interest in a particular product or service and therefore, given relevant ads/listings are available the likelihood of click through, leading to purchase is greatly increased.
Branded Intent: This is when a user has typed in a domain expecting to find a specific business or product they already know and make a mistake in finding it. An example of this would be microsof.com, mysonyproductsonline.com, or xo55het.com. These domains are representative of either trademark infringement, typographical error or unsensical traffic. It is apparent that the user either didn't know what they wanted or are not getting what they expected. These domains produce large quantities of traffic with a very low conversion rate for the advertiser.
To further illustrate the difference; let’s say someone wants to buy a new computer, so they type
www.computers.com directly into their address bar of their browser. This is an example of direct navigation with generic intent. On the other hand, if they were to type in
www.Dell.com this would be direct navigation with brandable intent.
As such, we have found that commercial English language .com domains (those that consist of two-three word generic keyterm/phrases) with generic intent type-in value yield the best result for the advertiser. They also are the domains that are accepted into and produce the best revenue for the affiliate in the Fabulous.com 4.0 program.
What is unacceptable traffic?
Forms of traffic that are generated by, but are not limited to:
- redirection of one domain name to another
- hyperlinks to other domain names
- email messages
- newsgroups
- message boards / forums / chat rooms / guest books
- banner network
- incentivized / paid to click
All mediums mentioned above have the ability to generate high volumes of traffic, yet because it may be forced, misleading, basically of an un-natural or questionable disposition, the quality is dramatically reduced. In effect, most instances result in the publishers reducing advertising expenditure, lowering PPC, thus offering a lower PPC to all affiliates involved.
This traffic is unacceptable for monetizing via Fabulous.com and anyone whose domains receive traffic from these sources should consider another program.
Chers,
Mike
Fabulous.com