hey mindless!
you just gotta remember something, because it is important how you see names.
there are alot more words that fit the tv extension than people think- one of the biggest areas that can do very very well is product placment- which would use generics very nicely. take ccm's Flowers.tv- doesnt seem to go with the extension, does it.... - flowers have nothing at all to do with tv, right?
well, if i was a flower company i would be using this to showcase my floral arrangments, i would SHOW the care that is taken when creating the pieces, i would talk, as the ceo, to my customer about our mission- the list goes on in taking a generic name, and turning it into a customer magnet- :-)