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Old 05-03-2007, 05:32 AM   · #23
rodash
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High renewal costs

Demand Media and VeriSign will destroy any chance of a resurgence in the .tv TLD with these excessively high renewal fees. It's sheer greed. There was no way in the world I was going to buy $5000 or $10,000 premium names and be faced with such big renewal fees. If this TLD doesn't take off in the next six months (and there's nothing to say it will happen now with these exhorbitant fees) then I'd be sitting here this time next year faced with big renewal fees and wondering whether to cut my losses and flog the name off or get in deeper. I think a lot of people would have seen it that way. When I logged into Enom and looked at the Premium names list just over 48 hours ago there were 53,075 names listed for sale. Now there's 52,921. That's 150 names sold in 48 hours and the cream has gone. So how do you now flog off the not-so-good stuff?

One other point: a friend of mine was talking to a sales exec at BuyDomains.com yesterday and he knew nothing about the .tv launch. Okay, he could have been playing it down ... or he genuinely may not have known. I suspect the latter. There was bugger all coverage in Google News in the two weeks leading up to the launch so I suspect relatively few people knew about it. I think the only people who knew were the people who hang out here, those who attended the launch and those who watch Carson Daly. I looked up Google News a few minutes ago and went four screens in searching on "Demand Media" and ".tv launch" and the only coverage of the launch in the past 48 hours appears to have been by Domain Informer, StartUp Beat and ZdNet - all Internet media groups. And of course the usual Business Wire press release. The ZdNet review actually poured cold water on it. There was not one bit of coverage in the mainstream media that I could see. Maybe I missed it - maybe there was coverage two days ago. Has anyone seen any proper press articles?

I was very optimistic about the .tv TLD three weeks ago but now I'm quite pessimistic.



Originally Posted by qdaly
Hi Everyone,

I just logged on and saw that there are some questions so I wanted to post some clarifications to help clear up any misunderstandings. I also wanted to share with you the press release that went out this AM about me.tv. And finally, give you a heads up that we are working on a re-cap of the first day of premium sales which I will share with this group as soon as it's final.

Okay, first, some clarification:
- Renewal Pricing: The price that is paid for a premium name is the same as the renewal price. So if you bought a name for $500, the renewal is $500. We are letting everyone know that this is subject to change, because we are not in control of this TLD. The price could be higher and the price could be lower. There is also the option to lock in the name at the set price for multiple years, but does require paying for it up front.
- Cost vs. Price: I also wanted to clarify this nuance because in my communications I have been telling folks that Verisign sets the "pricing". Well, to be clear, Verisign sets the cost and as a retailer, Demand Media/eNom can set the pricing. We believe that in order to drive sales, we need to keep as many premium names as possible at cost. So, in that regard, we are not setting the price, we are defaulting to the cost.

The ME.TV press release:
I don't think there is any new information, but just wanted to let the form know that it is out:
http://biz.yahoo.com/bw/070502/20070502005879.html?.v=1

I will plan to post updates on the premium sales tonight or first thing tomorrow. Please let me know if you have any questions.

Best, Quinn



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