Hook.TV
LOS ANGELES, CA -- (MARKET WIRE) -- 04/04/07 -- Castle Creek Productions, in a joint venture with DAVE Networks, announced today the launch of HOOK.tv(TM), an entirely new broadband TV channel and social community site devoted to the sport of fly-fishing. HOOK.tv is powered by DAVE Networks, the developer of the S.O.C.I.A.L. platform which powers broadband video social communities around brands. In conjunction with the launch of the HOOK.tv site, Castle Creek Productions is also launching its first TV series, "HOOK.tv Adventure Guides" sponsored by Suzuki ATVs, airing on VERSUS for the first time on April 7. The series is the first of many original HOOK.tv-branded entertainment properties to be launched on cable and satellite networks that will cross promote the HOOK.tv platform.
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