| NamePros Member Location: NL Join Date: Jun 2003 | One of my prospects actually posted my letter on his very famous blog, and calling me a typosquatter. That post still haunts me to this day in Google...
I made my best sales when the buyer came to me in the first place. They then already know that they want the domain.
However, when we approach potential buyers we need to educate them that they need the domain. I think a good thing with sales letters is to write a unique one for each prospect (to avoid being called spammer), and let them know in what ways owning the domain would improve their business compared to not owning the domain. Let them know the benefits in their situation. Therefore, you need to think like the client.
Examples of benefits are:
- easy to remember
- recognizability
- shortness means less chance for typos (= losing clients to the competition)
- trust: a nice domain increases trust in his company
- etc!
Hope this helps,
spietreser
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