This may seem to be somewhat of an unconventional way of approaching a domain sale, but in all cases, getting your potential buyers attention is your first priority. Next, applying how it relates to them as soon as you can, then leaving them wanting more should be your close.
Note: some of you believe that giving your asking price in an intro letter is essential. I cant help but think this may be your view because you are in-the-business of buying & selling, and if the price is not listed, you wont waste your time.
Depending on how closely your domain-for-sale fits their activities, I would let THAT question fuel their interest, and be a way for you to “test their buying temperature”.
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Hello So-n-So,
When we were kids we used to taunt each other with; "Your dog is so ugly, that if you looked up the word ugly in the dictionary, it would simply display your dogs picture.”
It may seem silly at first glance, but that exact way-of-thinking applies a thousand-fold on the Internet, only with a much more positive application. For example; What would you reasonably expect to find at "FlowerVendor.com"? (an obvious no-brainer).
Due to the fact that the main focus of YOUR business is to sell Internet traffic, we wanted to share with you that the domain name SellInternetTraffic.com is about to be sold to the highest bidder.
If your company is interested in being where people will fully expect to locate your service, and participating in acquiring this unique Internet gem, please forward any questions you may have to
---@-------.com by “such-a-date”. We would be happy to give you more information regarding this sale.
Sincerely,
Blah-Blah-Blah