DOMiNIC

I have tried sending very short emails and have also tried sending very informative emails and am not sure which is best. The problem is that the response/success rate to this sort of marketing is so small and unpredictable that it is hard to analyze your results.

I have a lot of domains like Restaurant/US city.com and Florist/US City.com domains and have tried marketing them to Restaurants and Florists in the relevant cities.

Small businesses such as these are likely to be small and family operated, often by older people who struggle to understand the way the internet works and why their website is bringing little benefit to them. In many cases there website has been thrown together by some unscrupulous webmaster who has thrown together a pretty looking site, but has taken no effort to provide a good domain or made any effort to optimise the site for search engines. It is also often, all to clear, that the webmaster has done little to explain anything to the business owner. The proof to this is the amount of small businesses that have abandoned their websites.

For this reason, I tend to write a rather long email, explaining why the purchase of my domain would make sense, helping them to understand that it can be redirected to their existing site or that the overture rich keywords, specific to their business and town can be optimised to bring much more new traffic to their site. I explain in detail the rise in ´Local Search` is replacing Yellow Pages and also explain that because there are hundreds of other Restaurants/Florists in their town, it would make sense to acquire the domain before their competition does.

I have received several replies thanking me for the information and explanations even though they don´t want to buy the domain.

I´m not sure this long email approach works for every domain but I think it is good for small mom n pop local businesses.

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