Make no mistake about it, .mobi is not a necessity. However, why not allow consumers to be able to recognize Web sites specially designed for use by mobile devices?
This new domain extension was requested by a group of powerful mobile phone operators and handset makers, which set up a joint venture to encourage companies and Web site designers to create mobile Web pages. Member companies include Hutchison 3, GSM Association, Ericsson, Microsoft, Nokia, Samsung, Telefonica Moviles, T-Mobile and Vodafone.
I don’t think these companies had the
domain name community in mind when they initiated this venture, far from it.
If more Web pages are optimized for mobile devices, rather than desktop or laptop computers with larger screens, these companies hope more consumers will upgrade their cell phones.
"As .mobi will encourage the usage of advanced functionalities in mobile devices, the market potential for those devices will increase," they said in a joint statement”.
Best wishes,
Kimmy
